Encodify
Bettina Thorkelin's work experience includes roles such as Chief Revenue Officer (CRO) at Encodify starting in June 2023, Regional Sales Director at MuleSoft within Salesforce from October 2022 to June 2023, and Chief Sales Officer at Yavica from December 2020 to August 2022. Bettina also served as the Regional Director for the Omni-channel division at Valitor from March 2019 to July 2020. Prior to that, they held various positions at Microsoft Denmark, including Senior Services Executive and Enterprise Account Manager. Bettina was also the CEO of eWork Denmark ApS and worked as a Director & Partner at Datavision. Starting their career at erik mainz A/S, they served as an Account Manager and Sales Assistant.
Bettina Thorkelin completed their education with a Master of Business Administration (M.B.A.) from AVT Business School in 2016. Prior to that, in 2012, they obtained a Certificate of Business Administration also from AVT Business School. In 1996, they attended an MBA module focused on Organizational Behavior. Bettina received a Merkonom degree in International Marketing and English from Copenhagen Business College in the years 1990 to 1992. Finally, from 1986 to 1988, they studied at Niels Brock, where they earned an HH degree specializing in Højere Handels Eksamen with a linguistic focus.
Encodify
Encodify, a global SaaS technology company, stands at the forefront of the Marketing Work Management (MWM) field. Since our establishment in 2001, we have been pioneers in the MarTech industry, introducing the concept of MWM. Our MWM solutions, based on a no-code platform, foster efficient and streamlined collaboration among all stakeholders within the marketing value chain, and are designed to cater to the unique needs of three key client segments: Retail, Agency, and Brand Owners/Marketers. Among our esteemed clientele are renowned European brands such as El Corte Inglés, Jysk, Netto, and agencies including Tag Group and Hogarth. In 2020, Encodify received an investment from Viking Venture, a Norwegian firm, to expand and enhance our business operations across Europe. With our headquarters situated in Odense, Denmark, we are a team of over 50 employees with offices spanning Madrid, London, and Copenhagen.