Cristina Pacheco Aulenbacher holds an MBA in Science in Marketing and has extensive experience in marketing communications and brand management. Currently serving as Senior Marketing Communications Manager at Encontrack since June 2020, Cristina has successfully led strategic initiatives that exceeded sales targets and improved brand awareness. Previous roles include Product Marketing Manager at Encontrack, Training and Communications Manager at MetLife for the LATAM region, and various marketing leadership positions at Bticino, Michelin, and ASG International, where strategic pricing and holistic brand positioning significantly enhanced competitiveness and profitability. Cristina's educational background includes a Master's degree in Science Marketing from New York University and a degree in Marketing Management from Lehman College.
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