Trista M Rinker is an accomplished professional in the senior living industry with extensive experience in leadership, sales, and marketing. Currently serving as Executive Director of Memory Care at Encore Communities since November 2023, Trista previously held positions such as Sales Specialist at MorningStar Senior Living and RDO/RDSM at Pacifica Senior Living, where support was provided for operations and sales in Oregon, Idaho, and SW Washington. Trista's prior roles include Regional Director of Sales and Marketing at A Place for Mom and General Manager at Holiday Retirement, where notable achievements included increasing occupancy rates substantially. With a strong background in developing and training sales teams, Trista also contributed significantly to occupancy growth and community engagement during a tenured career at Brookdale. Trista began their professional journey at Lee Enterprises and Gelfin MEDIA, developing sales strategies and marketing campaigns before pursuing a degree from Oregon State University.