Keith Swiderski

Keith Swiderski is an accomplished professional with extensive experience in digital marketing, eCommerce, and data-driven personalization strategies across various industries. Currently serving as Advisor and Experimentation Practice Lead at Zilker Trail Consulting, Swiderski previously held the role of Director of Personalization at Novartis, where efforts led to significant improvements in patient and healthcare professional engagement. With a strong background in optimization and analytics at Jackson Hewitt Tax Service Inc., and leading digital transformations at Mavis Tire, Swiderski has consistently demonstrated the ability to enhance customer experiences and drive revenue growth. Earlier roles include leadership positions at Avis Budget Group, Wyndham Worldwide, Samsung Electronics, ButterflyPhoto.com, Olympus Imaging America, and Olympus America. Swiderski holds a Bachelor of Science degree in Mathematics from Long Island University and has pursued further education at Binghamton University.