Daniella Adamek is an experienced professional with a strong background in customer lifecycle management, event planning, and marketing. Currently serving as Delivery Lead and Content Lead for Personalisation at Endeavour Group since September 2020, Daniella previously held the role of Customer Lifecycle Manager at Dan Murphy's and Langton's, where leadership responsibilities included acting as Head of Marketing and Loyalty and Retention Manager. Earlier roles include Platform Specialist and Event Specialist at Dan Murphy's, Sales Executive at Brand Events Australia, and Sales and Marketing Executive at Channell Events. Daniella began their career as Head Promoter at Banana Club and served as Head Events Organiser for Leeds and York at Takeover Events. Educational qualifications include a BA Hons in Events Management from Leeds Beckett University, obtained between 2007 and 2011.