Endeavour Group
Kate Patterson is a seasoned media professional with extensive experience in digital marketing and integrated media strategy. Currently serving as the Senior Integrated Media Manager at Endeavour Group for BWS, Kate leads collaborative efforts across various departments to drive brand and sales objectives. Previous roles include Digital Media Manager and Digital Activation Manager at Dan Murphy’s, where Kate focused on digital marketing initiatives and performance-driven campaigns. Kate also held the position of Digital Director at Starcom, where consulting on digital media and tech projects was a key responsibility. Earlier career experiences include roles at Yahoo! Inc. as an Optimisation Strategist and Aerify Media as an Account Manager, along with an early foundation in PR at JB Cumberland. Kate holds a Bachelor of Arts in Journalism from Dublin City University.
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Endeavour Group
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At Endeavour Group we exist to bring people together in better, more enjoyable, and more meaningful ways. Because we believe that social communities are thriving communities, built through great experiences and positive, memorable moments. United behind a common purpose of ‘Creating a more sociable future together’, we are a 28,000+ strong team with more than 1600 stores and 330 hotels nationally, including leading brands such as Dan Murphy’s, BWS and ALH Hotels. Our portfolio of complementary brands and businesses allows us to curate our brand propositions to meet customer needs. Each of our businesses has its own distinct value proposition, built through shared capabilities in format, range, digital, data and analytics that form the foundations of Endeavour Group’s market leadership in retail drinks and hospitality. For more information, including to access our social media guidelines, visit https://www.endeavourgroup.com.au/social-media-community-guidelines