Kate Patterson

Kate Patterson is a seasoned media professional with extensive experience in digital marketing and integrated media strategy. Currently serving as the Senior Integrated Media Manager at Endeavour Group for BWS, Kate leads collaborative efforts across various departments to drive brand and sales objectives. Previous roles include Digital Media Manager and Digital Activation Manager at Dan Murphy’s, where Kate focused on digital marketing initiatives and performance-driven campaigns. Kate also held the position of Digital Director at Starcom, where consulting on digital media and tech projects was a key responsibility. Earlier career experiences include roles at Yahoo! Inc. as an Optimisation Strategist and Aerify Media as an Account Manager, along with an early foundation in PR at JB Cumberland. Kate holds a Bachelor of Arts in Journalism from Dublin City University.