Alba López Martín

Alba López Martín has extensive experience in digital product management and UX/UI design, currently serving as a Digital Product Manager and UX/UI lead at Endesa since May 2018, where leadership is provided for the UX/UI team in the Digital Sales and Product squad. Prior to this, Alba was a UX & UI Designer at Verti from April 2016 to May 2018, focusing on direct online insurance sales, and held managerial roles in web design and conversion rate optimization at Antevenio Go! between December 2014 and April 2016. Early career experiences included the role of UX Designer and Team Leader, as well as Multimedia Designer, at Elogia from September 2011 to December 2014. Educational qualifications include a Master's in Conversion Rate Optimization from Digital Innovation Center in 2019, alongside various certifications in UX research and design from reputable institutions. Alba holds a Master's degree in Typography from the Universitat de Barcelona and a Bachelor's degree in Fine Arts from Universidade de Vigo.