Endesa SA
Eider González de Heredia Cenarruzabeitia is a seasoned marketing professional with extensive experience in B2B marketing and strategy development. Currently serving as a Senior B2B Marketing Professional at Endesa since January 2017, Eider specializes in digital content marketing and customer loyalty programs. Prior roles include B2B Marketing Manager for Iberia at Kaspersky, where the focus was on developing marketing strategies and enhancing brand awareness, and Channel Marketing Manager at Samsung Electronics, responsible for national partner marketing strategies. Eider's career began in market research and product management across various technology-focused companies. Academic qualifications include a Master in Digital Marketing from EUDE and degrees in Business Management and Sociology from Universidad del País Vasco and University of Deusto, respectively.
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Endesa SA
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Endesa SA is a Spain-based holding company engaged in the business of electricity and gas generation, distribution, and sale, as well as related services. Its segments include Generation, along with Supply; Distribution, and Structure, including the balances and transactions of holding companies and financing companies. It is engaged in electricity business in its industrial and commercial areas. It is also engaged in the exploitation of primary energy resources; the provision of industrial services, particularly in the areas of telecommunications, water and gas, and investing in other companies. It generates, distributes and sells electricity mainly in Spain and Portugal. It also supplies electricity and gas to other European markets, in particular Germany, France, Belgium and the Netherlands, from its platform in Spain and Portugal. It is engaged in supplying value added services and products to customers. It distributes electricity to the consumption points.