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Diana Lui

Design Manager at Endpoint

Diana Lui has a diverse work experience spanning over a decade. Diana currently holds the position of Design Manager at Endpoint since March 2022. Before that, they were a Principal Product Designer at the same company from August 2021 to February 2022. Prior to their current role, Diana worked as a Senior Product Designer at Dave from January 2021 to July 2021. Diana also has extensive experience in design roles at BCG Digital Ventures, where they served as a Lead Experience Designer from January 2019 to January 2021, a Senior Experience Designer from July 2016 to December 2018, and an Experience Designer from March 2014 to June 2016. Diana's early career includes a position as a UX/UI Designer at Meijun from August 2010 to April 2014, an Interaction Design Internship at PUSH Offices from June 2013 to August 2013, and a Packaging Design Internship at Nestlé Purina North America from September 2012 to December 2012.

Diana Lui obtained a Bachelor of Arts degree in Interdisciplinary Computing in the Arts from UC San Diego, where they studied from 2005 to 2009. Later, they attended the ArtCenter College of Design from 2010 to 2013, where they earned a Bachelor of Fine Arts (B.F.A.) degree with a focus on Graphic Design.

Links

Previous companies

BCG X logo

Timeline

  • Design Manager

    March, 2022 - present

  • Principal Product Designer

    August, 2021