Endura
Lucinda Beresford is a marketing professional with extensive experience in the retail and fundraising sectors. Currently serving as Marketing Manager for Endura since June 2021, Lucinda oversees retail, e-commerce, and digital marketing initiatives within the Outdoor and Cycle Division at Pentland Brands, having previously held the position of Shopper Marketing Executive. Prior roles include Marketing Communications Officer at Scottish Cycling, Senior Youth Fundraising Executive at Comic Relief, Challenge Events Fundraising Officer at Christian Aid, Community Fundraising Officer at Right To Play, and Corporate Appeals Coordinator at Global Radio. Lucinda enhanced professional qualifications with a Microcredential in Climate & Carbon Literacy in Business from the University of Glasgow in 2022, following a degree from the same institution completed in 2011.
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Endura
Technical cycling apparel and accessories. We never take the easy route, we are always thinking about the next part of the journey. At Endura we have a philosophy of continually challenging and innovating without being restricted by convention and have grown to be a global player driven by strength of product rather than marketing spin, successfully launching a host of novel and often unorthodox lines, many of which have gone on to earn iconic status.