Lieke van der Put

Lieke Van Der Put is a seasoned marketing professional with extensive experience in analytics and customer journey optimization. Currently serving as a Senior Marketing Analyst at Eneco since July 2019, Lieke focuses on analyzing and optimizing customer journeys and campaigns through the integration of web, app, and CRM data. Prior roles include Senior Online Marketing Analyst and Online Marketing Analyst at Robeco, where Lieke contributed to DMP implementation and conversion rate optimization initiatives. Earlier experience includes positions as a Database Marketeer at Center Parcs Europe and Project Leader in market research roles at WEMAR Marktonderzoek and Heliview Marketingservices. Academic credentials include a Master’s degree in Psychology from Leiden University and a Bachelor's degree in Primary Education from Ichthus Hogeschool Dordrecht.