Alexander Ward

Alexander Ward is an accomplished marketing professional with extensive experience in brand activation and retail marketing, particularly within the sports and lifestyle sectors. Currently serving as Marketing Manager and Digital Performance Marketeer at Energetica Natura since May 2020, Alexander previously held significant roles at NTCP8 Marketing Design Agency, adidas Benelux B.V., and cip Marketing B.V. Notably, as Senior Manager Brand Activation for Reebok Benelux, responsibilities included overseeing marketing strategies to position Reebok as The Fitness Brand across the Netherlands and Belgium. Alexander’s career began with a focus on project management and merchandising, backed by a Bachelor’s degree in Sports & Economics from Fontys University of Applied Sciences.