Anna-Lisa D'Onofrio

Anna-Lisa D'Onofrio has a strong background in program and product marketing, with a focus on customer acquisition, engagement, and retention. Anna-Lisa has worked extensively in the energy industry, specifically in roles at EnergyHub and Recyclebank.

At EnergyHub, Anna-Lisa started as a Program Marketing Associate in December 2018 and gradually advanced to become a Senior Manager, Program Marketing in May 2022. In this role, they were responsible for driving acquisition for over 50 client programs through both traditional and digital marketing tactics. Anna-Lisa collaborated with cross-functional teams to enhance customer experience and increase conversion rates. Anna-Lisa also played a crucial role in supporting the growth of the marketing team, standardizing operations, and optimizing email marketing strategies.

Prior to their time at EnergyHub, Anna-Lisa worked at Recyclebank, a B2B2C startup focused on recycling education and customer rewards. Their tenure at Recyclebank spanned from September 2014 to November 2018. During this period, Anna-Lisa held positions as a Product and Marketing Associate and eventually became a Product and Marketing Manager. Anna-Lisa contributed to significant growth in enrolled members, pageviews, sessions, and time on site through marketing campaigns and product platform improvements. Anna-Lisa also created and updated a roadmap for development projects based on company needs, client requests, and industry trends.

Overall, Anna-Lisa D'Onofrio demonstrates expertise in driving marketing strategies, customer engagement, and program optimization. Anna-Lisa has a track record of success in improving customer acquisition, retention, and overall program performance.

Anna-Lisa D'Onofrio holds a Bachelor of Arts (BA) degree in Economics and Sociology from New York University. In addition, they have obtained the Mailchimp Foundations certification from Intuit Mailchimp in June 2022.