Engage & Resonate
Andrew Connell is a seasoned executive in experiential marketing with extensive experience in leading high-impact campaigns and agency management. As CEO of Engage & Resonate since April 2016, Andrew has directed an award-winning team specializing in mobile tours, pop-up shops, and guerrilla marketing, serving prestigious clients such as McDonald's and adidas. Prior to this role, Andrew was the Executive Vice President at RedPeg Marketing, managing overall agency operations and client services for major brands like GEICO and NBA. Andrew's career began at GMR Marketing as an Experiential Marketing Brand Ambassador, followed by a significant tenure at Marketing Werks, where Andrew contributed to the agency's growth from under 20 employees to over 180. Andrew also gained early experience at Levy Home Entertainment, enhancing sales and operational efficiency across numerous locations. Andrew holds a Bachelor of Arts in Psychology and Sociology from Indiana University Bloomington.
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Engage & Resonate
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Engage & Resonate is an award-winning experiential marketing agency that specializes in the creation and activation of meaningful consumer engagements to increase impact, build brands and drive purchase intent. Areas of expertise: mobile tours, pop-up shops, lifestyle programs, new product launches, guerrilla/grassroots marketing, custom installations, sponsorship activation, creative concept development, strategic planning, production/design, talent & staffing, branded content creation and digital/social integration. With over 20 years industry experience, we know what it takes to create the most effective experiential consumer engagement activations out there. Clients include: McDonald's, adidas, P&G, Allstate, Marriott, Abercrombie, Victoria's Secret, Exelon/ComEd, Marshalls, Leo Burnett, Arc Worldwide, Golin, HappyLucky