Henrike Anlauf

Henrike Anlauf has extensive experience in marketing and brand management across various sectors, primarily within the OTC and consumer goods industries. Currently serving as the International Marketing Operations Manager at Engelhard Arzneimittel since September 2015, Henrike has held multiple roles including Head of Shopper & Trade Marketing and Shopper & Trade Marketing Manager. Prior to this, Henrike worked at Danone Nutricia Early Life Nutrition as a Senior Brand Manager and at DR. KADE PHARMA as a Group Product Manager for consumer-driven OTC brands. With a foundation in product management at Omega Pharma and alessandro International, Henrike has successfully led product launches and marketing strategies, emphasizing performance-oriented management and consumer engagement. Educationally, Henrike holds a Diploma in Business Administration from the University of Münster.