Yewande Ajuwon has a diverse range of work experience in various roles and industries. Their most recent position was as the Head of Customer Success at Engineius since August 2022, where they provide high-touch service to key accounts and reports customer intelligence and growth plans to internal stakeholders. Prior to this role, they worked as a Customer Success Manager at Engineius, achieving a consistent 40% QRR and limited churn to under 1% for the last 18 months.
Before joining Engineius, Yewande worked as a Communications Working Group member at EOTA European Organisation for Technical Assessment from March 2019 to June 2020. In this role, they helped create a strategic marketing and branding plan and advised the EOTA Board on crisis management and press relations.
Yewande also has experience at the British Board of Agrément, where they held multiple roles. Yewande was the Head of Marketing from February 2018 to June 2020, responsible for creating a marketing department and developing the marketing strategy. Yewande also served as the Interim Head of Publications from March 2019 to September 2019, managing a team and implementing improvements in the supply chain to maximize efficiency.
Earlier in their career, Yewande worked at Bringme as the Country Marketing and Customer Success Manager (UK) from September 2017 to January 2018, where they created the UK marketing strategy and achieved significant MRL results. Yewande also worked as the Group Communications and Digital Marketing Manager at Cellulant from October 2015 to May 2017, executing the marketing strategy and launching new fintech products.
Yewande's experience also includes positions at Rocket Internet GmbH, where they served as an Internal Communications Senior Project Manager and a Customer Experience Project Manager. Yewande developed and implemented internal communication strategies, improved customer experience, and enabled the organization to scale up.
Additionally, Yewande worked as a Franchise Manager West Africa at Samsung Electronics West Africa (Nigeria) from June 2010 to January 2013, overseeing the franchise strategy and training new franchisees. Yewande was also a Brand Marketing Executive at Subaru Motors Nigeria Limited from April 2009 to June 2010, responsible for promoting the brand and coordinating marketing plans.
Yewande began their career as a Media Manager and Production Coordinator at Ultima Limited from February 2008 to April 2009, where they implemented key programs and represented the company. Yewande also worked as a Radio/Television Producer at LTC Advertising from September 2007 to February 2008, producing advertisements for various clients.
Overall, Yewande Ajuwon has extensive experience in customer success, marketing, communications, and project management roles across multiple industries.
Yewande Ajuwon has a diverse educational background. In 2001, they completed their Bachelor of Arts degree in Media and Cultural Studies from the University of Wolverhampton. Following this, in 2004-2005, they pursued a Master of Arts degree in Media Production from Birmingham City University.
In 2017, Yewande undertook further education in the field of marketing. Yewande obtained a Professional Diploma in Digital Marketing from Westminster Business School. Additionally, they completed a degree course from the Chartered Institute of Marketing (CIM) in International Marketing. Yewande also became an Associate member of CIM by achieving the ACIM qualification.
To enhance their skills and knowledge, Yewande has obtained several certifications. These include "Customer Experience: Journey Mapping" and "Introduction to Attribution and Mix Modeling" from LinkedIn (achieved in December 2019). Yewande also completed the "Excel for Marketers" certification in September 2019, and "Sales: Customer Success" certification in April 2019. Yewande further strengthened their digital marketing expertise by obtaining the "Professional Diploma in Digital Marketing" from the Digital Marketing Institute in June 2017.
While their educational pursuits have been primarily focused on media, cultural studies, and marketing, Yewande has also acquired additional certifications in various aspects of marketing and customer experience. Yewande continues to prioritize expanding their skills and knowledge in their field.
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