Charlie Wells

Head Of Marketing, Communications And Commercial at England and Great Britain Hockey

Charlie Wells has extensive work experience in marketing, communications, and commercial roles. Charlie is currently the Head of Marketing, Communications, and Commercial at England and Great Britain Hockey. Before that, they served as a Non-Executive Director at British Lacrosse, where they were responsible for overseeing the preparation and performance of the men's and women's Great Britain lacrosse squads.

Prior to their role at British Lacrosse, Charlie worked at Girlguiding, where they held multiple positions, including Marketing, Brand, and Communications. In this role, they led creative marketing strategies and membership communications for Girlguiding. Charlie also served as the Marketing and Communications Director (interim) and as the Head of Marketing & Audience Engagement.

Charlie has also worked at Aser Group as the Head of Marketing, TwelfthMan as the Head of Marketing Services, UEFA as a Sports Marketing Consultant, Paddy Power as a Marketing Manager, and The Football Association as a Marketing Manager and Football Development Administration Manager. At The Football Association, they played a key role in creating a new brand and format of football aimed at attracting 14-17-year-olds. Overall, Charlie has a strong background in marketing, communications, and sports management.

Charlie Wells completed a Bachelor of Science degree in Sport Development from the University of Wales, Cardiff, during the period of 2004 to 2007. Later, from 2007 to 2008, Charlie pursued a Master of Science degree in Sport Management and the Business of Football from Birkbeck, University of London.

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