EBM
Aaminah Saeed is a seasoned marketing professional with extensive experience in leadership roles across multiple prominent companies, including EBM, Create Think Tank, L'Oréal, The Coca-Cola Company, and Nestlé. Currently serving as General Manager Marketing at EBM since April 2020, Aaminah previously held noteworthy positions such as Deputy General Manager Marketing and Strategic Thinking In Action at Create Think Tank. Significant achievements include developing employer brand strategies for ICI Pakistan and launching successful marketing campaigns at L'Oréal and Coca-Cola, where Aaminah notably established Coke Studio and achieved impressive market growth. Aaminah's career began at Nestlé, progressing through various roles, including Market Research Manager and Brand Manager. Aaminah holds an MBA from Lahore University of Management Sciences and a BCom from the University of the Punjab.
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EBM
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The biscuit industry leader of the country, EBM is a household name across Pakistan. Previously named Peek Freans Pakistan Limited, the company has an annual production capacity of over 180,000 tonnes; the largest in the country and one of the largest in the region. With over 16 brands that delight our consumers every day, EBM has been dedicated to innovation and quality standards since inception. EBM has embraced its ‘Never Compromise on Quality’ philosophy. It is the very reason which has led to Peek Freans Sooper becoming Pakistan’s No. 1 biscuit, as per Nielsen ranking. While EBM’s mission is to provide wholesome, hygienic food-between-meals across Pakistan and beyond, it is dedicated to do so in a manner which ensures the welfare and growth of society at large (people), the preservation of the environment (planet) and the pursuit of profitability in an ethical manner (profit): the triple-bottom-line approach which is achieved by a business growth model based on 3 Ps- People, Planet, Profit. EBM has always understood its responsibility to give back to the community, and this value is at the heart of their business. Over the years, EBM has grown into a sustainable and environment-friendly company that has been awarded the Environmental Excellence Award for ten consecutive years. Working with the U.N’s World Food Program, EBM manufactures energy-rich biscuits for food emergencies. It also partners with the Pediatrics Department at the country’s leading university hospital to undertake research on the nutritional needs of women and infants. Over its 50 years, the company has successfully established a realm of reliability, trust and connection with its employees - a connection it will cherish and uphold, now and always. EBM has, and shall always be committed to the growth and prosperity of its employees and the development of the community at large.