Aaminah Saeed

Aaminah Saeed is a seasoned marketing professional with extensive experience in leadership roles across multiple prominent companies, including EBM, Create Think Tank, L'Oréal, The Coca-Cola Company, and Nestlé. Currently serving as General Manager Marketing at EBM since April 2020, Aaminah previously held noteworthy positions such as Deputy General Manager Marketing and Strategic Thinking In Action at Create Think Tank. Significant achievements include developing employer brand strategies for ICI Pakistan and launching successful marketing campaigns at L'Oréal and Coca-Cola, where Aaminah notably established Coke Studio and achieved impressive market growth. Aaminah's career began at Nestlé, progressing through various roles, including Market Research Manager and Brand Manager. Aaminah holds an MBA from Lahore University of Management Sciences and a BCom from the University of the Punjab.