Shuba Krishnan

Shuba joined as Director of Audience Insight in August 2021. Prior to ENO, Shuba worked for City & Guilds Group leading in Customer Insight & Experience and before that worked for the BBC Trust as their Audience Insight and Consultation Adviser. She brings lots of experience on how to segment audiences, how to use insights to transform what they do and what they offer, and how to ensure that is embedded in a culture well.