Zoya Altaf

Zoya Altaf is a seasoned public relations and communications professional with extensive experience spanning over a decade. Currently serving as Manager PR and Digital and previously held the role of Manager Branding and Internal Communication at Engro Corp since March 2021, Zoya has been instrumental in driving communication strategies for leading brands such as Reckitt Benckiser Pakistan and Jubilee Insurance during tenures at RB and Asiatic Public Relations Network. With a strong background in strategic communications, media relations, and client servicing, Zoya has successfully managed teams, developed insight-driven PR campaigns, and fostered relationships with key media and influencers. Zoya's academic credentials include an MBA in Marketing from the Institute of Business Administration and a Bachelor's degree in Business Administration from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology.