Engro Corp
Zoya Altaf is a seasoned public relations and communications professional with extensive experience spanning over a decade. Currently serving as Manager PR and Digital and previously held the role of Manager Branding and Internal Communication at Engro Corp since March 2021, Zoya has been instrumental in driving communication strategies for leading brands such as Reckitt Benckiser Pakistan and Jubilee Insurance during tenures at RB and Asiatic Public Relations Network. With a strong background in strategic communications, media relations, and client servicing, Zoya has successfully managed teams, developed insight-driven PR campaigns, and fostered relationships with key media and influencers. Zoya's academic credentials include an MBA in Marketing from the Institute of Business Administration and a Bachelor's degree in Business Administration from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology.
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Engro Corp
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Engro started with its flagship business, Engro Fertilizers, over 50 years ago. Engro then established two JVs: one with Royal Vopak of the Netherlands in 1997, creating Engro Vopak Terminal, and another with Mitsubishi, called Engro Polymer & Chemicals. Established in 2005, Engro Foods now has shareholding by FrieslandCampina, thus renamed FrieslandCampina Engro, and Engro Energy was launched in 2006 to address the nation’s energy crisis. In 2018, Engro Infiniti was created with a mandate to invest in digital businesses, with Engro Digital focusing on industrial internet and artificial intelligence, and Enfrashare aiming to drive the development of the country’s connectivity infrastructure. The group continues to grow by venturing into businesses with global leaders in their fields and bringing the best of the world to Pakistan.