Valeria Fai

Valeria Fai currently serves as the Head of Market Research and Insights at Plenitude, a position held since March 2022. Prior to this role, Valeria worked at Eni gas e luce from September 2018 to November 2023 as a Research and Insight Manager focusing on identity, data, and digital transformation, where the responsibilities included translating data into actionable customer insights. Valeria has extensive experience in market research, having held various positions at GfK from 2008 to 2018, including positions such as Consumer Insights Consultant and Market Research Manager, where significant contributions were made to digital and qualitative market intelligence initiatives. Valeria holds a Master's degree in Psychology from Università Cattolica del Sacro Cuore and a Master's in Qualitative Methods for Marketing and Social Research, with earlier education in Communication and Cognitive Processes Psychology.