Hilary Bowsher

“Execution without strategy is aimless” In an ever-changing digital landscape, strategy in communications is no longer an optional add-on – it’s essential. Customers have more choice than ever, so it’s critical to understand what’s relevant to, what interests and what inspires your target market. We start with data: We use data to find the sweet spot between what your brand stands for and what consumers care about. Translating insight is the first step in creating marketing strategies that make a tangible difference. We strip your brand right back to its DNA, then blend this with data analytics to design and build forward-thinking, future-proofed digital business transformation models. Transformation tailored to your business, that makes a measurable difference to your bottom line. We innovate: The talented team at Enigma share a passion for innovative, customer-centric branding – immersive, consumer-driven experiences that yield real business results. We develop integrated technical solutions that work for your business but also have the right impact on your target market. We do things properly We go right back to basics with a full-scale, in-depth analysis of your business, your brand, your target market, your data and your requirements. We analyse your strengths, weaknesses, opportunities and threats. We design and build tailored solutions that are built on a solid foundation of: Research – understanding your current brand positioning and your competition. Consumer insight – the intersection between consumer behaviors and what your brand stands for that compels people to act. Strategic planning – the art of taking your message and bringing it to life in a way that resonates with your target audience. Branding – what people say about your brand when you’re not in the room. How you communicate your essence and identity. Storytelling – conveying the right message in a way that’s relevant, authentic, and meaningful to the people who matter most.