Baivab Kashyap is a digital marketing professional with a strong background in marketing strategy, content creation, and data analytics. Currently serving as a Digital Marketing Executive at EnigmaSoft Technologies since July 2023, Baivab manages diverse digital marketing initiatives aimed at lead generation and client engagement. Previous roles include positions at Apollo Power Systems and VXXIV Corp., where responsibilities encompassed executing marketing campaigns and analyzing program performance. Baivab’s early career involved experiences as a Sales and Marketing Trainee at Digital Marveled, a Web Content Developer and Campaign Manager at Curiousmind Consulting, and a Research Analyst at Suzuki Motorcycle India Private Ltd. Baivab holds a Postgraduate Degree in Marketing and Business Analytics from GIBS Business School and a Bachelor of Business Administration from Gauhati University.