The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Agency in an all-encompassing way.

Government

Marketing

Travel & Leisure

ENIT – Italian National Tourist Board

Roberta Garibaldi

Ivana Jelinic

The Legal and Administrative Team at ENIT – Italian National Tourist Board is responsible for managing the organization's legal compliance and administrative functions. This includes overseeing corporate governance, handling legal affairs, managing contracts and tenders, supporting human resources, and ensuring proper financial management. The team collaborates closely with various departments and external partners to facilitate the agency's tourism promotion and development initiatives, ensuring operations are conducted within the legal framework and organizational policies.

Legal and Administrative Team

About

Team members

Other teams at ENIT – Italian National Tourist Board

Tourism and Travel Planning

Marketing and Promotion