Marketing and Promotion

The Marketing and Promotion team at ENIT – Italian National Tourist Board is responsible for developing and implementing marketing strategies to promote Italy as a premier travel destination. They collaborate with local offices, embassies, cultural institutes, and trade organizations to enhance and commercialize Italian tourism products. The team conducts market research to identify trends and target audiences, while organizing and managing fairs, exhibitions, and events to increase Italy's market relevance both traditionally and in high-growth potential markets. They also drive the digital strategy to ensure comprehensive and effective promotion across all channels.