KI

Katie Ireland

Chief Executive Officer at Enliven XR

Katie Ireland has extensive work experience in various leadership and director roles in the field of marketing and customer engagement. Katie is currently the Chief Executive Officer at Enliven XR, starting in 2023. Prior to this, they worked at Nike where they held multiple positions, including Senior Director of Marketing Science, Director of Marketing Science, and Advanced Analytics Director.

Before joining Nike, Katie worked at House of Fraser as the Programme Director of Wellbeing, Director of Insight and CRM, and Head of Customer Lifecycle Management. Katie also worked at New Look as the Group Head of Customer Engagement and Group Senior CRM Manager.

Earlier in their career, Katie held positions at Marks and Spencer as the International Loyalty and CRM Manager, e-Dialog as the Head of Retail Strategy and Client Services Lead, and dunnhumby as a Client Director and in various consultant roles.

Overall, Katie Ireland's experience spans across multiple industries, showcasing their expertise in marketing, customer engagement, and leadership.

Katie Ireland has a diverse education history. In 2002, they began their undergraduate studies at the University of Exeter, earning a Bachelor of Arts with Honours degree in Business and Management in 2005. Following this, in 2005-2006, Katie pursued a Master of Science degree in Advanced Marketing Management at Lancaster University.

In 2014, Katie attended Hult Ashridge and completed the Advanced Management Programme. However, the field of study for this program was not specified. Most recently, from 2018 to 2021, they enrolled at the University of East London, specializing in Positive Psychology and Coaching Psychology, and earned a Master of Science degree.

Overall, Katie's educational background showcases their dedication to advancing their knowledge and skills in various fields, including business, marketing, management, and positive psychology.

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