Priyadarshi Das

Product Management | CRM - Loyalty, Rewards & Engagement at Entain India

Priyadarshi Das is a seasoned Senior Product Management leader at Entain India, specializing in CRM, loyalty programs, rewards ecosystems, and engagement strategies since September 2020. With a proven track record in defining customer journeys for account management and risk profiling tools, Priyadarshi has successfully designed solutions that enhance customer engagement and revenue growth. Prior experience includes significant contributions at Ivy, where Priyadarshi transitioned multiple gaming brands to a proprietary technology platform and enhanced CRM capabilities through digital campaign innovations. Early career experiences included roles in systems analysis and quality assurance, highlighting a strong foundation in testing and product development. Priyadarshi holds a Bachelor’s degree in Mechanical Engineering from The National Institute of Engineering, Mysuru.

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