George Hughes

George Hughes is a seasoned executive with extensive experience in customer engagement, marketing, and strategic business development across multiple sectors. Currently serving as the Group Chief Customer and Product Officer at The Star Entertainment Group since October 2017, George is responsible for overseeing commercial performance, product proposition, and customer experience within Australia's leading entertainment business. Previous roles include serving as the General Manager of Customer Engagement & Insights at David Jones, General Manager of Group Loyalty at Woolworths Limited, and various leadership positions at Woolworths, including Head of Insurance and Senior Manager of Strategy and New Business Development. Additional experience includes advising on international market entry at Enterprise Ireland and leading strategic projects at Bank of Ireland. George holds multiple qualifications, including an MSc in Applied Neuroscience from King's College London and membership with CIPD.