Michelle Heng 王琬晶

Senior Business Partner, Corporate Communications at ENTERPRISE SINGAPORE

Michelle Heng 王琬晶 has a diverse work experience spanning various roles and responsibilities.

From 2021 onwards, Michelle worked at Enterprise Singapore, starting as a Business Partner in Corporate Communications and later advancing to the position of Senior Business Partner.

Prior to this, Michelle gained extensive experience at Dynamic Resources Pte Ltd, where they served as a Marketing Manager for six years. Michelle was responsible for managing the branding, marketing, and consumer outreach efforts for two brands, Mustela and BabySafe. Michelle expanded their portfolio to include managing the brands' e-commerce stores on various marketplace platforms.

Before joining Dynamic Resources, Michelle was self-employed as a Freelance Copywriter, Copyeditor, and Translator from 2010 to 2021.

Michelle also worked at Camomile Spring Pte Ltd as an Assistant Manager in Marketing Communications. In this role, they planned and executed marketing strategies, managed consumer-facing events, developed business channels, maintained website and social media content, and ensured consistent branding.

Michelle's work experience also includes roles as a Public Relations & Communications Executive at Amway Singapore Pte Ltd and as a Creative Services Executive at Agape Communications Pte Ltd.

Overall, Michelle Heng 王琬晶 has demonstrated their abilities in corporate communications, marketing management, e-commerce, copywriting, and event coordination throughout their career.

Michelle Heng 王琬晶 pursued their Bachelor's Degree in Public Relations/Journalism from Murdoch University. Michelle completed their studies in the year 2010.

Links

Timeline

  • Senior Business Partner, Corporate Communications

    April, 2023 - present

  • Business Partner Corporate Communications

    August, 2021