Fiona McRobert

Fiona McRobert is the SVP, Communications - SU2C at Entertainment Industry Foundation. Fiona was previously the Market Leader (Managing Director) for PPR Australia and New Zealand from January 2017 to December 2018, where they reset the direction of the West Australian office business plan within 12 months. Some key achievements in this role included resolving financial issues and increasing employee retention by instituting a culture of supportive leadership, expanding into new national and local market territories leading to new business opportunities, and being a key contributor and Senior Communications Counsel for multiple high-profile accounts (TCL Electronics Australia, Carlson Wagonlit Travel, Westfield Australia, and the City of Fremantle), leading consumer and corporate campaigns that built brand awareness and generated demand for clients' products and services. Prior to that, they were the Senior Vice President Global Communications Director at UM WW from January 2013 to December 2015.

Fiona McRobert studied English Literature at The University of Western Australia, completing a Bachelor of Arts degree.

Their manager is Sung Poblete, CEO, SU2C. Some of their coworkers include Robyn Bucknam - VP, Digital - SU2C, Jenny Kuntz - SVP, Operations - SU2C, and Nancy Kim - SVP, Digital Strategy - SU2C.