Bethanne Toci

Bethanne Toci is an experienced professional in the field of human experience design and healthcare marketing. Currently serving as EVP of Human Experience Design at ENTRADA since January 2017, Bethanne advocates for patient-centered design thinking methodologies. Prior roles include Creative Director and VP of Ideation & Design, focusing on innovative engagement solutions for rare diseases, and Founder and Creative Director at Write Brain Communications, LLC, delivering creative services to prominent clients such as WebMD and various pharmaceutical companies. Earlier experience includes Associate Creative Director at Group DCA and VP, Group Copy Supervisor at Ogilvy CommonHealth Worldwide, where leadership in healthcare marketing and mentoring of junior writers were key responsibilities. Bethanne began a career in communications as a Copywriter at Integrated Communications and Dugan Farley Communications, emphasizing the importance of effective storytelling in medical communication. Education includes a BA in Communications with a focus on PR from the University of Rhode Island.