Sam Peate

Sam joined Entrada Travel Group in 2007 as General Manager, Coaching and in 2016 was appointed General Manager – New Zealand Coachlines and Auckland Tourism, reflecting the growth in the business. Sam holds a position on the Advisory Board for the International Travel College of New Zealand and is involved in a number of tourism industry advocacy groups.

Sam’s entire career has been in tourism and transport, having started while still a schoolboy as a car detailer for a rental vehicle company. Prior to joining Entrada Travel Group, Sam was National Operations Manager, GreatSights at Tourism Holdings Limited. Sam holds a Bachelor of Commerce degree from Canterbury University, majoring in Marketing and Operations Management.