Gaston Riera is a highly experienced SEO professional and team lead at Envato, where responsibilities include leading SEO for subscription-based products since September 2019. Prior to this role, Gaston served as a Senior SEO Specialist and Sr SEO Analyst at Mercado Libre, achieving notable results such as a 20% increase in traffic within high-competition retail niches and reducing infrastructure costs through optimized crawl budget management. Gaston co-founded the SEO agency Seotronix, where strategies for business and conversion-related searches were executed. Freelance experience dates back to 2012, focusing on various SEO strategies and international expansions. Gaston's educational background includes a Bachelor of Applied Science in Electrical, Electronics, and Communications Engineering from Universidad Nacional de La Plata.
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