Laurence Defriend

Laurence Defriend possesses extensive experience in business analysis and strategy for prominent companies in the energy and chemical sectors. Currently serving as an SME Marketing and Sales Strategy Analyst at E.ON UK since January 2012, Laurence conducts in-depth competitor analyses and facilitates forums for strategic discussions. Previous roles include Senior Global Business Analyst and Director of European Product Management at Huntsman, where key contributions included developing global KPI reporting systems and implementing pricing management processes. Earlier positions at Ciba encompassed managing a large portfolio of textile dyes, leading procurement strategies that resulted in significant cost savings, and overseeing chemical manufacturing operations. Laurence holds a Masters Degree in Business Administration from Alliance Manchester Business School and a BSc in Chemical Engineering from The University of Manchester.