Osama Ali

Osama (OG) Ali is a seasoned product management professional with extensive experience in ad tech and retail media. Currently serving as Head of Product for both Empathy Lab by EPAM and EPAM Systems since March 2022, Osama specializes in retail media product management with a focus on Gen-AI, audience targeting, and measurement for large retailers and consumer packaged goods. Prior to these roles, Osama held positions at dunnhumby, where notable achievements included the inception of a pioneering omnichannel retail media platform and the transformation of Tesco's media audience targeting to automatic and predictive methods. Osama's career also includes roles as Product Manager at G2K Group and Nebras Technology, and co-founder of Tafra.io. Osama holds a Bachelor's degree in Information Systems, Business Analysis, and Design from Assiut University.