Lorena Rosas R

Lorena Rosas R is a seasoned professional in Digital Customer Relationship Management (CRM) with extensive experience in marketing growth and business analysis. Currently serving as a Digital CRM Marketing Growth expert at ePayco since April 2022, Lorena previously held roles as a CRM Business Analyst Leader at Grant Thornton International Ltd and as a Sales Operations Analyst at Experian, where impactful strategies for market penetration and brand positioning were developed. Additional experience includes project management in construction within Constructora Colpatria, financial analysis, and marketing planning at CrediTech Corp Colombia, as well as financial service leadership at Resuelve tu Deuda. Lorena is pursuing a Master's in Digital Marketing from Universidad EAN and holds a Bachelor's degree in Business Administration with a focus on Marketing from Politécnico Grancolombiano.