Melissa Coffey

Melissa Coffey is an accomplished professional with extensive experience in sales, marketing, and consulting, particularly within the Motorsports, Powersports, Bicycle, Marine, and EV industries. Currently serving as Principal & Lead Consultant at CATCH and Chief Marketing Officer at Armageddon, Melissa has previously held significant roles such as Executive Recruiter at ACTION Recruiting, Chief Marketing Officer at Lynx Motors, and Vice President of Global Revenue & Business Development at Volcon. With a strong educational background, including dual Bachelor’s degrees from the University of California, Berkeley and a Master’s degree from San José State University, Melissa has demonstrated expertise in strategic vision, interdepartmental collaboration, and leadership development throughout a diverse career spanning over two decades.