Kristen Leitzel

Kristen Leitzel is the marketing director at Epic Research. Kristen has held this position for 3 years and 11 months. Prior to their current role, they were with NRG Energy for 8 years and 6 months, where they served as the marketing acquisition strategy and planning lead, sr. manager of NRG home marketing east, and sr. manager of partnership marketing. In their role as marketing director at Epic Research, Kristen is responsible for creating, implementing, and optimizing go-to-market consumer acquisition initiatives. Kristen also oversees the execution of multi-touch campaigns across television, direct mail, email, digital, SEO, social media, face to face, and retail event channels. Kristen utilizes programmatic media optimization and planning for mass media advertising and continuously tracks and monitors campaign/creative/channel mix effectiveness and ROI. Kristen delivers relevant reports, presents insights to key stakeholders, and adjusts strategies based on results. Kristen also manages a marketing budget of over $10mm annually.

Kristen Leitzel has a Bachelor of Science in Management & Marketing from the Alfred Lerner College of Business & Economics at University of Delaware. Kristen also has a Bachelor of Science in Marketing/Marketing Management, General from the same school. Kristen Leitzel's education also includes a Digital Marketing Foundation certification from Imparture Training.

The team of Kristen Leitzel, Marketing Director, is made up of the following people: Chris Harris, Kelly Bowman, Jonathan O'Donnell, Justin Moran, Chris Zuck, Eric Barba, Lucas Roy, Curt Fournier, Vicki Conn, Melanie Augustin, Ben Brake, Shannon Lopez, Daniel Kim, Gregg Gerst, Megan Basilio, Casey Norling, Bruce Grice, Kristen Leitzel, Heather Farber, Erin Warner, and Dani Shaub.