Isabel Pessôa

Isabel Pessôa is a seasoned marketing professional currently serving as a Senior Marketing Analyst at Época Cosméticos - Grupo Magazine Luiza since January 2023. Previously, Isabel held the position of Growth Manager at Afilio from August 2021 to January 2023, where responsibilities included partner prospecting, user journey analysis, and client growth strategy implementation. Prior to that role, Isabel was an Account Manager Pleno, focusing on affiliate performance analysis and campaign strategies. Experience at MM12 as a Marketing Analyst involved developing reports and dashboards for loyalty platform performance, while earlier positions included internships at Donnelley Financial Solutions and a marketing coordinator role at DARC. Isabel holds a Bachelor's degree in Business Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing (2016-2019).