Stephanie Pounders

Stephanie Pounders, CDMP has over 19 years of work experience, primarily in marketing operations roles. Stephanie currently serves as the Senior Director of Marketing Operations at Eptura, where they are responsible for developing and implementing processes and technologies to drive operational excellence in the marketing organization. In this role, Stephanie leads a global team and is responsible for lead management, CRM/marketing automation, outbound demand execution, database marketing and reporting, technology strategy and implementations, and web operations. Stephanie has also played a key role in evaluating and selecting market automation platforms, implementing lead qualification solutions, and introducing AI technologies.

Prior to their current role, Stephanie held positions as a Director of Marketing Operations and a Sr. Marketing Operations Manager at Eptura, where they focused on optimizing the MarTech stack, implementing lead scoring and routing processes, and ensuring data-driven marketing strategies.

Stephanie also has experience working at LeasePlan as a Digital Marketing Specialist and a Marketing and Sales Development Specialist, where they managed the sales sheets re-brand, developed content for sales leverage, and supported advertising programs.

In addition to their marketing operations roles, Stephanie served as an Ambassador for MO Pros, a leading community of marketing operations professionals, where they provided resources and support to community members across multiple platforms.

Earlier in their career, Stephanie held various positions in logistics coordination, corporate fleet management, facilities assistance, and administrative roles at companies such as Transprint Solutions, AMEC, MACTEC, and TRC Staffing. Stephanie also gained experience in public relations and community service during internships at Coliseum Medical Center and Wesleyan College.

Overall, Stephanie Pounders, CDMP has a strong background in marketing operations and a diverse range of experiences in the field.

Stephanie Pounders, CDMP, obtained a Bachelor of Arts degree in Communications from Wesleyan College in 2006. Stephanie also completed a BA degree in Interpersonal Communications, Philosophy, and Corporate Business from the same institution during the same period. In terms of additional certifications, Stephanie obtained the Professional Certified Marketer (PCM) certification from the American Marketing Association in 2024. Stephanie also holds certifications in Account-Based Experience (ABX) from Demandbase in 2022, Email Marketing from HubSpot Academy in 2020, and various other certifications from LinkedIn, Salesforce, Google Analytics Academy, Google Website Analytics Strategies, Chili Piper, MO Pros, and FranklinCovey.