Meriem Aida Raoui is a seasoned professional in marketing, communication, and innovation, currently serving as Directrice Innovation Marketing & Communication at EQDOM since November 2019. Previous experience includes the role of Directeur commercial at FCA Fiat Chrysler Automobiles, where oversight of automotive sales and dealer networks was managed. Prior to that, Meriem led the Yamaha Motors brand in Morocco at Mifa Holding, focusing on commercial and marketing operations. With a background as an international consultant specializing in communication and market development, Meriem has also held significant positions at Wincor Nixdorf, Yamaha Motor, G4S, and Al Akhawayn University. Educational credentials include a Master in Tourism Management from Euro Arab Management School and a Bachelor of Business Administration with a focus on Marketing and International Business from Al Akhawayn University.