Equativ
Joseph DiGilio is a seasoned advertising professional with expertise in campaign optimization and digital media marketing. Currently serving as a Senior Advertising Traffic Manager at Equativ since June 2022, Joseph manages over 70 campaigns using the DSP, collaborating closely with global teams to achieve optimal performance and deliver exceptional results. Prior to this role, Joseph worked as a Digital Traffic Manager at SUNY Geneseo, where contributions led to an impressive average engagement increase of 80% for seven local businesses through strategic social media planning. Joseph holds a Bachelor of Business Administration in Finance from SUNY Geneseo, earned in 2022.
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Equativ
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Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. We are headquartered in Paris and New York, operating globally with a team of more than 450 in 20 offices. We offer the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
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