Arun Velu

Arun Velu is a seasoned professional in advanced analytics with extensive experience in data-driven decision-making across various sectors. Currently serving as Senior Director of Advanced Analytics at Equifax since July 2017, Arun oversees customer insights and advanced analytics for the direct-to-consumer division, supporting marketing and product teams to drive growth. Prior roles include Director of Advanced Analytics at Equifax, where models and simulations were developed to optimize marketing ROI, and Senior Statistical Consultant, focusing on predictive models and reporting frameworks for consumer engagement. Additional experience includes positions at EXL as Engagement Manager, Credigy as Statistician, and Mu Sigma as Senior Business Analyst, showcasing a strong background in statistical modeling, CRM dashboards, and business process improvement. Arun holds a Master of Engineering Management from Duke University, a Masters in Business Law from the National Law School of India University, and a Bachelor of Engineering in Electrical and Electronics Engineering from Government College of Technology, Coimbatore.