Diane Cardinal

Diane Cardinal has extensive experience in marketing and advertising roles. Their most recent position was as the VP of Marketing at EquiLife, starting in April 2022. Prior to that, they worked as the VP of Advertising at Primal Labs™ from December 2016 to January 2022, where they were responsible for strategic development and management of online customer acquisition advertising initiatives. Before that, they served as the Marketing Director at 83bar, from March 2015 to April 2016, where they developed and executed eCommerce and digital marketing efforts for healthcare and wellness clients.

From February 2013 to January 2015, Diane worked as the Sr. Online Marketing Manager - Customer Acquisition at Vitamin Research Products, LLC, where they were responsible for all online marketing acquisition efforts for three healthcare brands. Diane successfully developed a digital marketing strategy that resulted in revenue growth and expense reduction. Prior to that, they served as the Marketing & eCommerce Director at SSM Holdings, LLC, leading the start-up and development of a new e-Commerce company and launching the FlipCash.com website.

Diane also has experience as a Media Director at The Point Group, where they managed online and offline media campaigns for various clients. Diane led a social media strategy team and utilized analytics and performance metrics to generate recommendations. Earlier in their career, they worked at True.com as the Director of Online Marketing & Ad Sales, managing a large online marketing budget and negotiating advertising buys. Diane also held the role of Senior Online Marketing Manager at True.com, where they initiated and managed online marketing initiatives.

Diane's career began at TM Advertising as an Interactive Asst. Media Planner, where they supported the media team in managing online media for agency clients. Diane created interactive media recommendations and worked with clients such as Subaru of America and Nationwide Insurance.

Overall, Diane Cardinal brings a wealth of experience in marketing, advertising, and online customer acquisition initiatives, with a focus on strategic development, campaign execution, and analytics-driven decision-making.

Diane Cardinal has a Bachelor of Science degree in Advertising from The University of Texas at Austin.