Alex Waite is a product strategist and CPG founder with over 13 years of experience in product strategy, commercialization, and sourcing, focusing on optimizing margins and launching innovative products. They co-founded Shameless Pets, where they led the development of over 50 SKUs while prioritizing sustainability through upcycling ingredients into premium pet treats. Currently serving as the Director of Products at Equip Foods and as a consultant, Alex also holds a position on the Board of the Upcycled Food Association, supporting the growth of the upcycled food industry. They have been recognized with multiple awards, including the Purina Pet Care Innovation Prize and the SuperZoo Sustainable Pet Product Award.
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