ERCO
Anna Sabater Balcells is an experienced marketing professional with a career spanning over two decades. Currently serving as Marketing Manager for ERCO in Spain, Portugal, and LATAM since June 2021, Anna oversees local brand implementation and lead generation campaigns. Previous roles include Product Manager and CRM at CIRSA, where strategic marketing planning and customer retention were key responsibilities, as well as Product Manager positions at Sonpura and SOL3G, focusing on marketing communications and product launches. Early career experience includes account management roles at Publitesa Comunicació, SCPF, and VMLY&R, managing advertising campaigns for major clients. Anna holds multiple advanced degrees, including a Master's in Direct and Digital Marketing and postgraduate qualifications in communication and marketing.
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ERCO
The ERCO Light Factory in Lüdenscheid is a leading international specialist in architectural lighting using LED technology. The family business, founded in 1934, now operates with over 60 subsidiaries, branches and agencies all around the world. Working closely with architects, lighting designers and engineers, ERCO develops lighting tools for customised lighting solutions in architectural projects for culture and retail, work and hospitality, life and public buildings. ERCO understands light as the fourth dimension of architecture.