Paolo Lafratta

Paolo Lafratta is an experienced professional in business development and sales management, currently serving as a Business Development Manager at Ergotron since May 2022, where responsibilities include defining market objectives for Italy and managing distributor relationships. Previously, as Channel Manager Italy at Custom S.p.A., Paolo focused on achieving turnover and profitability goals, while also overseeing sales budgets and customer portfolio analysis. Career highlights include serving as Italy Industry Channel Manager Retail at Datalogic, where Paolo developed business plans for retail partners, and as Channel Account Manager at Ædera, responsible for expanding relationships with distributors and resellers. Paolo's background includes consultancy roles and sales management positions in various technology sectors, complemented by a foundational degree in business from ITCG DeNicola.