Anette Lundvall

Anette Lundvall has extensive experience in strategic and tactical marketing within Ericsson AB, starting in January 2001 and currently serving as Strategic Marketing Manager, leading the development of the award-winning Ericsson Mobility Report. Previous roles include Tactical Marketing Manager, where Anette directed mobile broadband marketing efforts and managed teams at major industry events, and Market Introduction Driver, responsible for enhancing market messaging and launch strategies for the Business Unit Networks. Anette's earlier career at Ericsson Radio Systems involved roles ranging from Team Leader Marketing Support to Market Operations Area Manager, contributing to customer engagement and product offerings. Anette’s career at Ericsson began in 1985 after graduating with a degree in Telecom Engineering from Åsö Technical College.