Kimberly Kaercher

Kimberly Kaercher is an accomplished marketing professional with over two decades of experience, currently serving as Corporate Marketing Officer at Erie Insurance Group since December 2002. In this role, Kimberly leads the strategy, development, and execution of marketing initiatives for Property & Casualty and Life lines, focusing on brand management and digital advertising. Previous positions at Erie Insurance include Vice President of Strategy & Program Management, Director of Strategic Initiatives, Senior Project Manager, and Senior Communications Consultant, demonstrating a strong background in strategic planning and implementation across various business functions. Kimberly also has experience in academia as a Professor at the University of Phoenix and held the role of Retail Advertising Manager at Rent-Way Inc. Kimberly holds a Bachelor of Science in Marketing and Communications from Penn State University and an MBA from the University of Phoenix.