Ermanno Scervino
Sara Baranello is an experienced professional in the fashion industry, currently serving as Brand Manager and Worldwide Commercial Director at Genny since December 2018, and as Worldwide Commercial Director at Ermanno Scervino since November 2012. With expertise in business development operations in Wholesale and Franchising, Sara leads strategy formulation, business planning, and sales KPI setting for global markets across the Middle East, Asia, Europe, and the US. Previous roles include Head of Business Development at Blumarine | Blugirl - Blufin S.p.A. and positions focused on international business development and sales management within various Blufin brands, starting from Deputy Sales Manager Italy. Educational background includes studies in Chemical Technology at Università degli Studi di Milano and a high school diploma in Scientific Studies from Gonzaga.
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Ermanno Scervino
The Ermanno Scervino Maison was officially founded in 2000, in Florence. The choice of the Tuscan capital as home of the fashion house was fundamental, because The Made in Florence tag represents a set of values given by tradition, by the most skilled sartorial tailors and constantly cutting-edge technical skills, it is inextricably linked to the brand's DNA. Only the Tuscan craftsmanship is able to transpose in reality the sublime aesthetic ideas of Ermanno Scervino. The headquarters departments, located since 2007 in Bagno a Ripoli, in the hills surrounding Florence, include couture atelier, tailoring and knitwear. Over 350 people work together allowing Ermanno Scervino to overlook the creation process of each piece down to the smallest details. The Ermanno Scervino collections are distributed internationally in 48 single-brand boutiques, in the most prestigious shop-in-shops located in international luxury streets and through the most exclusive multi-brand stores in the world. The high quality of the Ermanno Scervino product leads the Maison to be qualified as élite, a meta-luxury brand that creates unique and inimitable clothes and accessories.